Vision Report

Meet Your Digital Double, Your Personal AI Agent

Your Digital Double Will Make Algorithms Work For You

May 29th, 2024


Algorithms are reaching a breaking point, so tuned to businesses’ objectives that they are degrading consumer experiences. The antidote will be the digital double, a consumer-owned, algorithmically driven agent. With digital doubles, consumers will be able to inject their personal context, preferences, and goals into third-party algorithms to tweak the outputs and shape personalization on their own terms. Digital doubles will also benefit brands, providing accurate data to drive identity, personalization, customer understanding, and more. Read this report to understand how digital doubles will operate and evolve.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.