Vision Report

Meet Your Digital Double, Your Personal AI Agent

Your Digital Double Will Make Algorithms Work For You

May 29th, 2024
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
With contributors:
Emily Collins , Brandon Purcell , David Truog , Audrey Chee-Read , Martin Gill , Zeid Khater , Anna Hoskins , Sam Bartlett

Summary

Algorithms are reaching a breaking point, so tuned to businesses’ objectives that they are degrading consumer experiences. The antidote will be the digital double, a consumer-owned, algorithmically driven agent. With digital doubles, consumers will be able to inject their personal context, preferences, and goals into third-party algorithms to tweak the outputs and shape personalization on their own terms. Digital doubles will also benefit brands, providing accurate data to drive identity, personalization, customer understanding, and more. Read this report to understand how digital doubles will operate and evolve.

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