Trends Report

Mega Vendors Use AI To Change The CRM Game

How Microsoft, Oracle, Salesforce, And SAP Leverage AI For Customer Engagement

April 26th, 2018
JB
John Bruno
With contributors:
Kate Leggett , Brandon Purcell , Daniel Hong , Sarah Dawson , Peter Harrison

Summary

Artificial intelligence (AI) is now reaching a level of maturity where application development and delivery (AD&D) professionals can leverage its advancements to change the way their businesses attract, engage with, and win customers. Recent innovations and acquisitions have sparked an arms race among the leading CRM vendors. Read this report to understand the approaches that the CRM mega vendors bring to their portfolios and how AD&D leaders can use AI to breathe life into their customer engagement and CRM strategies.

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