Best Practice Report

Mergers and Acquisitions: The Role of the CMO During Pre-Deal Phases

January 1st, 2018


Acquisitions represent significant growth opportunities, yet 70 to 90 percent of these transactions fail to meet expectations. CMOs can bolster acquisition success and elevate their strategic role by advising on key acquisition-related challenges. Difficulty identifying candidates that are a good strategic fit in the pre-deal phases of acquisitions indicates that the CMO should be involved earlier.

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