Messaging Nautilus® Corporate Brand Arc 5: Lexicography Template

In Arc 5 of the Messaging Nautilus: Corporate Brand, the organization analyzes language being used in the market and decides which words and phrases are critical and which should be avoided because they are either jargon or “owned” by competitors. The output of this arc is a table of classified keywords and phrases that guides the development of content and keyword strategies. The Messaging Nautilus Corporate Brand Arc 5: Lexicography Template helps organizations apply a structured process to language analysis to gain a clear understanding of the day-to-day conversations taking place among specific audiences.