Trends Report

Mine The Emotions Behind Your Consumers' Social Media Behaviors

September 26th, 2017
EL
Erna Alfred Liousas
AL
Anjali Lai
With contributors:
Brigitte Majewski , Stephanie Liu , Reineke Reitsma , Christine Turley

Summary

B2C marketers race to push content to social media, desperate to capture an iota of consumer attention. But this content may be hurting your brand in ways you wouldn't expect. This report applies Forrester's Technographics360® methodology to reveal the psychology behind social media usage and related emotional effects, to help B2C marketers optimize their social media efforts.

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