Mobile Advertising: It's Time To Get Personal

Nearly a third of the world's population is equipped with smartphones, and saturation reaches more than two-thirds in major markets like Hong Kong, the UK, and the US. This creates a huge mobile advertising opportunity: Marketers can reach a sizable audience with hypertargeted messages, and all industry players — from agencies to publishers to ad tech vendors — stand to profit. But although mobile ad investment is growing and the market is ripe with vendors offering programmatic solutions, the reality of this market still lags behind the potential. This report will explain the opportunity and hurdles within the mobile advertising market today and what marketers, agencies, publishers, and advertising technology vendors have to do to help the industry reach its potential.