Trends Report

Mobile Banking Experiences Are Too Big And Disjointed For Customers To Find What They Need

November 22nd, 2019

Summary

Banks offer many of the services that customers need but often fail to put those services in one app. Bring content to the customer rather than forcing the customer to leave the app for it. Stop putting time and money into additional apps that customers won’t use. Not every banking service belongs in the bank’s app.

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