Trends Report

Mobile Commerce Is Poised To Take Off In India

The Growth Of Online Shopping On Feature Phones, Smartphones, And Tablets Will Catalyze The Growth Of Mobile Commerce In India

July 21st, 2014
KG
Katyayan Gupta
With contributors:
Frederic Giron , Manish Bahl , Abhinav Dhruwa

Summary

The number of smartphone and tablet owners in India will double by 2017 as mobile devices increasingly become extensions of consumers' lifestyles. A host of macro factors, such as the emergence of a young, mobile-savvy population and the growth of eCommerce, will address challenges that have stalled the growth of mobile commerce in the country so far. As such, it's critical for eBusiness and channel strategy professionals to create a mobile channel strategy very soon. This report leverages Forrester's global retail segmentation framework to help eBusiness pros understand the evolution of consumers' online shopping behavior and how it will directly affect the growth of mCommerce.

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