Trends Report

Mobile Messaging: Catalyst And Core Channel For Commerce

eBusiness Pros Must Master The Art Of Micro Moments To Engage Customers Effectively

May 23rd, 2016
ND
Nicole Dvorak
With contributors:
Martin Gill , Michael Facemire , Laura Naparstek , Theresa Pappafotopoulos , Jaclyn Galan

Summary

Mobile messaging is an old technology, but the old dog is learning new tricks. The combination of mobile apps and smartphones seemed destined to make simple text messages obsolete, but messaging services continue to innovate and create demand. Messaging volume in the US is growing. Messaging will surpass apps in importance, but digital business professionals have not mastered the basics of messaging let alone laid the groundwork required to win, serve, and retain customers in their micro moments.

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