Trends Report

Mobile Messaging FAQ: How Do Healthcare Organizations Use Mobile Notifications?

May 20th, 2020


Healthcare organizations (HCOs) underutilize notifications compared with their counterparts in other industries like banking. HCOs can use notifications to improve customer experience, lower operating costs, increase revenue, and help nudge patients to change their behavior to improve outcomes. Providers should start by utilizing mobile messages to support account services: The execution risk is low, and the near-term benefits of improving patient experience are high. Providers should use secure messaging to support existing patients’ needs; address quick requests, such as medication refills amid shelter-in-place orders; and share information about available COVID-19 resources.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.