Trends Report

Mobile Messaging FAQ: How Much Does A Mobile Messaging Program Cost?

March 30th, 2020

Summary

The annualized total cost of operating a mobile messaging program can easily top $1 million. There are many hidden costs in successful mobile messaging programs such as harvesting data for context or creating content. Buying is not necessarily more or less expensive than building a solution in-house. Technology is only one of many cost components. Use Forrester’s framework to identify and size all of the costs associated with mobile messaging to calculate the total cost of operating mobile messaging programs. Messaging requirements will determine your total program costs.

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