Best Practice Report

Mobile Onboarding Best Practices

How To Engage Your Mobile Users From The Start To Keep Them Coming Back

July 20th, 2016
DL
Deanna Laufer
With contributors:
John Dalton , William Willsea , Kara Hartig

Summary

On average, mobile apps lose three-quarters of their active users within the first three days of installation — and 90% within the first month of use. In response, many brands try to onboard new users with a tutorial that bogs them down and distracts from the main value of the app. In this report, we provide customer experience (CX) professionals with best practices for a contextual onboarding experience that will keep customers coming back again and again.

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