Mobile Opportunities For Brick-And-Mortar Establishments In Canada

Mobile will fundamentally change consumer behavior in local establishments in the decades to come. It already generates substantial web traffic for consumer-facing companies and is increasingly driving traffic to traditional channels, as well. However, too few Canadian businesses offer mobile services that help drive both online and offline visitors, despite the nation's sophisticated mobile population. While mobile is maturing as a technology, touchpoint, and medium, mobile services in Canada are far from mature. The speed of technology change increases consumers' expectations, but in our research we noted that businesses are not acting on this demand, let alone keeping up with it. This report helps eBusiness and channel strategy professionals understand business and consumer mobile adoption in Canada, the challenges in the market, and the mobile services that will support brick-and-mortar outlets in Canada.