Trend Report

Mobile Social Computing Adds Trust To Marketing

Social Computing Goes Mobile

Jaap Favier
Jan 09, 2008

Summary

Gen Yers spend as much time on their mobiles as on the Web for personal reasons. Most of this time is spent sending and receiving text and picture messages, but with more than half also using social networking sites, the likes of Facebook and MySpace have now launched mobile social computing sites, and new mobile networks like Zingku are popping up.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).