Trends Report

Mobile: The First 100 Days

Best Practices Harvested From Industry Leaders To Begin Your Customer Experience Transformation Journey

August 9th, 2017
Jeffrey Hammond, null
Jeffrey Hammond
With contributors:
Martin Gill , Danielle Jessee , Jaclyn Galan , Peter Harrison


Just because Fortune 500 companies were not born mobile does not mean they cannot evolve their delivery operations to build the next generation of mobile or digital experiences. Doing so demands a lot of changes and strong senior leadership. Often, Forrester is asked, "where do we start?" We interviewed more than 40 senior digital business leaders to tap into their wisdom about how they drove change within their large enterprises including during the first 100 days.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.