Trends Report

Mobile: The First 100 Days

Best Practices Harvested From Industry Leaders To Begin Your Customer Experience Transformation Journey

August 9th, 2017
JH
Jeffrey Hammond
With contributors:
Martin Gill , Danielle Jessee , Jaclyn Galan , Peter Harrison

Summary

Just because Fortune 500 companies were not born mobile does not mean they cannot evolve their delivery operations to build the next generation of mobile or digital experiences. Doing so demands a lot of changes and strong senior leadership. Often, Forrester is asked, "where do we start?" We interviewed more than 40 senior digital business leaders to tap into their wisdom about how they drove change within their large enterprises including during the first 100 days.

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