Trends Report

Model The ROI Of L2RM Investments

February 21st, 2018
Allison Snow, null
Allison Snow
With contributors:
Adam Schlegel , Caroline Robertson , Alexander Bullock , Kara Hartig


B2B marketing execs need a solid business case to invest in lead-to-revenue management (L2RM). This report helps B2B marketers project the revenue impact of automating and further digitizing their customer-facing marketing processes. It also provides an ROI model using Forrester's Total Economic Impact™ (TEI) framework. The TEI-based model helps B2B marketing leaders build a comprehensive business case with a balanced focus on technology, people, and processes to expose the full investment required.

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