Trends Report

Moments: Maturity Framework 2021

Leverage The Learnings Of Pioneers To Evolve Your Mobile Messaging Tactics And Capabilities

March 18th, 2021
With contributors:
Stephen Powers , Adrian Chapman , Alessia Stewart , Madison Bakalar


Future experiences will be rightsized, contextual, and pushed out to consumers in their specific moments of need. Today's well-executed mobile messages most closely resemble future experiences. And sophisticated use of mobile messaging will lead digital business leaders down a path toward building and delivering digital experiences that meet and exceed consumers' future expectations. Take Forrester's 2021 Emerging Technology Executive Online Survey today to assess your mobile messaging capabilities.

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