Summary
Against a backdrop of sensationalist headlines about the metaverse and an accompanying push from tech vendors and agencies, many brands are wondering whether they risk being left behind if they haven’t yet embarked upon a metaverse project or developed a metaverse strategy. Data from Forrester’s Media And Marketing Benchmark Recontact Survey, 2022, shows that such fear of missing out (FOMO) is premature: Most online consumers that we surveyed in Australia, Canada, France, Germany, Italy, Spain, the UK, and the US tell us they have little or no familiarity with the metaverse.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($395).