Against a backdrop of sensationalist headlines about the metaverse and an accompanying push from tech vendors and agencies, many brands are wondering whether they risk being left behind if they haven’t yet embarked upon a metaverse project or developed a metaverse strategy. Data from Forrester’s Media And Marketing Benchmark Recontact Survey, 2022, shows that such fear of missing out (FOMO) is premature: Most online consumers that we surveyed in Australia, Canada, France, Germany, Italy, Spain, the UK, and the US tell us they have little or no familiarity with the metaverse.