Trends Report

Navigate The Four Phases Of Taking Collaborative Work Management To The Enterprise

April 5th, 2021
With contributors:
Chris Gardner , Andrew Dobak , Diane Lynch


Continued pandemic conditions mean that companies must look for solutions that support a work-anywhere environment. Enterprise collaboration (EC) tools address only some of what employees need to maintain productivity — collaborative work management (CWM) tools bring additional needed organizational capabilities into the mix. A recent spate of acquisitions demonstrates that EC vendors want to leverage CWM’s highly usable features. This report helps business and development leaders expand their EC or CWM investments by considering the four phases of change management that accompany implementation.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.