Best Practice Report

Navigating Customers’ Internal Teams For Advocacy Asset Approval

September 28th, 2023
Lisa Nakano, null
Lisa Nakano
With contributors:
Dave Frankland , Alesia Garrett , Ellen Lind


For customer engagement functions trying to obtain customer advocacy assets (e.g., case studies, testimonials), the legal and communications approval process can be a daunting, uphill struggle. This is especially true of scenarios in which the customer participated from the beginning and the story is compelling, but the effort is derailed in its final stages by unanticipated concerns. In this report, we provide guidance for managing the communications and legal aspects of creating and gaining approval of customer advocacy assets.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.