Navigating The 2023 Downturn: Product Management

January 26th, 2023

Lisa Singer VP, Research Director

Tony Plec Principal Analyst

Sam Somashekar

With contributors:

Melissa Parrish , David Morrison , Drew Zalucky

Summary

A recession in 2023 would be one of the most widely anticipated downturns ever, as many analysts and media outlets consider it an inevitability. Although most CEOs believe the recession will be mild and brief, product management leaders should still prepare by aligning the organization on a strategy that includes product, operations, and go-to-market plans. The team must double down as the “chief dot connector” — the synthesizer of data, stakeholder, and customer input — and the interlock for product vision and strategy. Additionally, it must ensure offerings are driving customer value and business success while planning to provide new value within the current budgetary restraints.

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