Trends Report

Navigating The Asia Pacific Software-As-A-Service Market

There Are Huge Opportunities For Vendor Strategists — If You Know The Landscape

October 25th, 2011
With contributors:
Pascal Matzke , Miroslaw Lisserman


Software-as-a-service (SaaS) today represents one of the most dynamic growth segments of the global tech sector. The markets across Asia Pacific excluding Japan (APEJ) in this context are exposing particularly high growth rates, with consistently strong client demand for SaaS across all key markets. But vendor strategy professionals must understand that APEJ is far from a homogenous whole and that the adoption and growth of SaaS follows very particular patterns in the different local markets. This document provides an overview of the key trends driving demand for SaaS across APEJ over the next five years and also outlines the related competitive landscape in order to assist vendor strategists in the formulation of their regional SaaS strategy.

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