Trends Report

Navigating The Asia Pacific Software-As-A-Service Market

There Are Huge Opportunities For Vendor Strategists — If You Know The Landscape

October 25th, 2011
With contributors:
Pascal Matzke , Miroslaw Lisserman

Summary

Software-as-a-service (SaaS) today represents one of the most dynamic growth segments of the global tech sector. The markets across Asia Pacific excluding Japan (APEJ) in this context are exposing particularly high growth rates, with consistently strong client demand for SaaS across all key markets. But vendor strategy professionals must understand that APEJ is far from a homogenous whole and that the adoption and growth of SaaS follows very particular patterns in the different local markets. This document provides an overview of the key trends driving demand for SaaS across APEJ over the next five years and also outlines the related competitive landscape in order to assist vendor strategists in the formulation of their regional SaaS strategy.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.