Trends Report

Navigating The Fast-Moving Landscape Of Digital Implementation Partners

May 7th, 2014
With contributors:
Christopher Andrews , Martin Gill , Anjali Yakkundi , Fraser Tibbetts

Summary

Digital business is affecting every industry as companies rush to develop competitive advantages in the age of the customer. However, a recent Forrester survey showed that very few companies have the right skills or leadership to define a digital strategy — and even fewer have the right skills or technologies to execute on their strategies. This means that companies are increasingly turning to third-party services partners that can provide new ideas and unique skill sets to implement and accelerate the digital business journey. Yet Forrester clients still struggle to find the right partners, especially with so many smaller partners gaining relevance — and with nearly all services providers rebranding themselves as "digital." This report evaluates key strategies for working with digital business implementers — from why you should use a partner to how to select the right partner to the new engagement models you can expect.

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