Case Study

NetApp: Transforming The Content Mission

January 1st, 2018


When it comes to producing content that supports B2B marketing goals, many organizations can cite examples where they’ve attempted the “more is better” approach. However, producing more of the wrong content often increases waste and reduces the opportunity to get it right. This scenario described the content status quo at NetApp, as it does at many organizations. In this case study, we describe how NetApp turned the tide in its content operations by not only doing more with less but also generating strategic value and impact that didn’t previously exist.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.