NetApp: Transforming The Content Mission

January 1st, 2018

Summary

When it comes to producing content that supports B2B marketing goals, many organizations can cite examples where they’ve attempted the “more is better” approach. However, producing more of the wrong content often increases waste and reduces the opportunity to get it right. This scenario described the content status quo at NetApp, as it does at many organizations. In this case study, we describe how NetApp turned the tide in its content operations by not only doing more with less but also generating strategic value and impact that didn’t previously exist.

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