New Markets: Packaging And Pricing Considerations

January 1st, 2018

Summary

One of the ways that B2B organizations drive growth is by entering new verticals, geographies, or horizontal markets. When introducing an existing B2B offering to a new market, product managers may also need to take a different approach from what they have historically used. In this report, we describe five factors product managers should consider when packaging and pricing a product for a new market.

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