Trends Report

Next-Gen Tools Will Drive Your Digital Transformation In Sales

Innovative Interfaces And Engagement Technologies Usher In A New Era In B2B Sales

November 27th, 2017
JB
John Bruno
With contributors:
Daniel Hong , Sarah Dawson

Summary

Every successful company in history has excelled at selling its product or service, but over time, differentiation has moved from the offering to the experience. Companies can no longer afford to apply a blanketed technology strategy if they plan to deliver a differentiated experience. B2B brands must embrace a sales digital transformation, and with that, they must craft their sales technology with seller enablement and empowerment in mind. This report outlines how digital strategy and commercial leaders must rethink their investments and harness new tools to differentiate their brands.

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