Summary
New marketing dashboard offerings deserve attention from business-to-business (B2B) CMOs, because these tools help convert dashboards from pipeline data displays and report aggregators to decision-making tools. Marketing heads should read this report to understand how next-generation dashboards will help them monitor brand value and message relevance as well as rationalize and organize results around key business questions. Additionally, these dashboards will help marketers give teams insight to tune the marketing program and media mix, concentrate efforts to boost revenue results, and figure out which opportunities to pursue next.
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