Trends Report

Notifications In Regulated Industries: Financial Services

This Infographic Outlines The Current Environment, Challenges, And Solutions For Secure Messaging

May 17th, 2019
Heidi Shey, Principal Analyst
Heidi Shey Principal Analyst
Arielle Trzcinski, Principal Analyst
Arielle Trzcinski Principal Analyst
Fatemeh Khatibloo, null
Fatemeh Khatibloo
Julie Ask, null
Julie Ask
With contributors:
Peter Wannemacher , Erin Sellers , Merlina McGovern , Rachel Birrell

Summary

Three-quarters of financial services, insurance, and healthcare firms are using SMS or push notifications. Their primary objectives? Improving the customer experience and reducing operational costs, such as inbound calls to the contact center, fraud, and appointment no-shows. But messaging remains aspirational for most firms, as the combination of risk-averse compliance teams and restrictive regulations prevents them from sending content in mobile messages that would achieve these goals.

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