Landscape Report

Now Tech: Channel Incentive Management, Q4 2021

Forrester’s Overview Of 31 Channel Incentive Management Providers

December 9th, 2021
With contributors:
Maria Chien , Kiri Bartels , Ben Salamin , Marissa Fritz

Summary

You can use channel incentive management (CIM) solutions to improve indirect sales performance, orchestrate partners’ behavior, and engender channel loyalty. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Channel and partner marketing leaders should use this report to understand the value they can expect from a channel incentive provider and to select one based on size and functionality.

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