Landscape Report

Now Tech: Customer Analytics Technologies, Q1 2022

Forrester’s Overview Of 39 Customer Analytics Technology Providers

January 18th, 2022
Brandon Purcell, VP, Principal Analyst
Brandon Purcell VP, Principal Analyst
With contributors:
Srividya Sridharan , Jeremy Vale

Summary

You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. CX leaders who aspire to be insights-driven should use this report to understand the value they can expect from a customer analytics provider and to select one based on size and functionality.

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