Landscape Report

Now Tech: Customer Analytics Technologies, Q1 2022

Forrester’s Overview Of 39 Customer Analytics Technology Providers

January 18th, 2022

Summary

You can use customer analytics technologies to increase customer lifetime value (CLV), drive loyalty, and improve the customer experience (CX). But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. CX leaders who aspire to be insights-driven should use this report to understand the value they can expect from a customer analytics provider and to select one based on size and functionality.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.