Now Tech Report

Now Tech: Customer Data Platforms, Q1 2022

Forrester’s Overview Of 34 Customer Data Platform Providers

February 4th, 2022
With contributors:

Summary

You can use customer data platforms (CDPs) to assemble customer profiles, orchestrate customer interactions, and accelerate data delivery to analytics and engagement tools. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from a CDP provider and to select one based on size and functionality.

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