Summary
You can use digital intelligence technology to centralize your view of customer engagement data, understand engagement, and automate continuous improvement processes. But to access these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Customer insights (CI) professionals should use Forrester's Now Tech report to understand the value they can expect from a digital intelligence technology provider and select vendors based on size and functionality.
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