Summary
You can use journey management platforms to digitize journey maps to bridge silos; discover, optimize, and prove the value of journeys; and automate and scale journeys by orchestrating them in real time. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Customer experience (CX) professionals should use this report to understand the value they can expect from a journey management platform provider and select one based on size and functionality.
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