Landscape Report

Now Tech: Marketing Creative And Content Services, Q4 2021

Forrester’s Overview Of 42 Marketing Creative And Content Providers

December 22nd, 2021
Jay Pattisall, VP, Principal Analyst
Jay Pattisall VP, Principal Analyst
With contributors:
Keith Johnston , Lexie Lawhon , Christine Turley

Summary

Marketing creative and content services are critical to differentiating your brand, establishing an emotional connection with customers, and communicating a brand’s values and important product/service information. But to realize these benefits, you’ll first have to select from a diverse set of providers that vary by size, capabilities, geography, and expertise. CMOs and B2C marketing executives should use this report to understand the value they can expect from marketing creative and content providers and make selections based on the creative and content capabilities that fulfill their needs.

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