Summary
You can use master data management (MDM) to support a 360-degree view of customers, improve data quality, and share data with partners and customers. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Enterprise architecture (EA) pros should use this report to understand the value they can expect from an MDM provider and select vendors based on size and functionality.
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