Report

Now Tech: Real-Time Interaction Management, Q4 2021

Forrester’s Overview Of 42 RTIM Providers

December 21st, 2021
With contributors:
Oliwia Berdak, Joana de Quintanilha, Carine Lam, Christine Turley

Summary

You can use real-time interaction management (RTIM) to recognize and understand real-time customer context, determine and orchestrate the next best experience, and measure and optimize customer outcomes. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Marketing executives should use this report to understand the value they can expect from an RTIM provider and to select one based on size and functionality.

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