Landscape Report

Now Tech: Social Listening Platforms, Q3 2020

Forrester's Overview Of 25 Social Listening Platform Providers

July 9th, 2020
Jessica Liu, Principal Analyst
Jessica Liu Principal Analyst
With contributors:
Emily Collins , Chahiti Asarpota , Christine Turley

Summary

You can use social listening platforms (SLPs) to measure brands' social media efforts, conduct market research, and propel product innovation. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from a social listening platform provider and to select one based on size and functionality.

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