Case Study

Nuance Document Imaging: Leveraging The PMM Model To Drive New Product Growth

January 1st, 2018


B2B organizations that have undergone multiple mergers and acquisitions often end up with multiple product innovation and go-to-market processes. This can lead to a misunderstanding of roles and responsibilities across product, marketing, and sales, impeding their ability to reach their full revenue potential. Leaders at Nuance Document Imaging (NDI) recognized this and sought our help to create a standardized process. In this case study, we describe how NDI adopted and operationalized Forrester’s Product Marketing and Management (PMM) Model to solidify the role of product management as a strategic driver of the business and standardize its innovation and go-to-market process.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.