Best Practice Report

The Dashboard For Recurring Revenue Offerings

Track Metrics And Set KPIs To Ensure SaaS And Subscription Offering Success

July 17th, 2024
Lisa Singer, VP, Research Director
Lisa Singer VP, Research Director
With contributors:
Amy Hayes , Kaitlyn Coalson , Drew Zalucky

Summary

A dashboard is essential for managing operating results and forecasts for an organization’s offerings. Include specific metrics that track today’s business performance and predictive indicators of future business expectations. Dashboards for recurring revenue products should include metrics that address retention, engagement, and performance. In this report, we outline the components of a dashboard that monitors the performance of recurring revenue offerings, documents the contribution of marketing and sales enablement, and gathers the data required to make decisions to drive profitable growth.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.