Report

Omnichannel Advertising Mastery Is A Journey That Starts By Looking Inward

Assessment: The Omnichannel Advertising Playbook
November 16th, 2021
Joanna O'Connell VP, Principal Analyst
With Contributors:
Emily Collins
, 
and Lexie Lawhon

Summary

This initial step will allow marketers to evaluate their maturity across six competencies: strategy, people, processes, governance, technology, and measurement.

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