Report

Omnichannel Advertising Mastery Is A Journey That Starts By Looking Inward

Assessment: The Omnichannel Advertising Playbook

November 16th, 2021
With contributors:
Emily Collins, Lexie Lawhon

Summary

B2C marketers are tasked with the difficult job of generating revenue and improving consumer ad experiences, but not all marketers are mature enough to hit the right balance. They simply haven’t achieved the needed level of advertising maturity needed. As a first step toward moving up in the omnichannel advertising maturity ranks this report should drive marketers to take Forrester’s self-assessment. This initial step will allow marketers to evaluate their maturity across six competencies: strategy, people, processes, governance, technology, and measurement.

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