Data Snapshot

OMS And E-Commerce Solution Adoption Is Pervasive Among Retailers

August 8th, 2023
Emily Pfeiffer, Principal Analyst
Emily Pfeiffer Principal Analyst
With contributors:
Fiona Swerdlow , Ashley Villarreal

Commerce solutions and order management systems (OMS) are necessary to run a successful digital business. For now, OMS adoption narrowly trails commerce solution adoption. Rather than adopting a modern, packaged OMS, some businesses still build this functionality in-house. But by doing so, these firms take on the mantle of software business, and for many, that will stretch skills, budget, and other resources. Furthermore, running a digital business without industry-standard commerce and order management tech increasingly becomes a business and competitive risk. This is a snapshot of Forrester’s Digital Business Strategy Survey data on commerce tech adoption in retail and wholesale.

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