Trend Report

Online Retail Checkout Best Practices

Customer Service Tactics For Meeting Customer Needs

Zachary McGeary
 and  four contributors
Feb 19, 2009

Summary

Shopping cart abandonment continues to challenge eBusiness executives. The loss of sales opportunities attributable to a lack of contextual or accessible information is easily avoidable. To facilitate purchases, eBusiness executives must ensure that critical policy information is presented upfront as well as throughout the cart and checkout process. Additionally, they must facilitate access to other touchpoints, either proactively or by listing the information contextually.

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