Model Overview Report

Optimize Business And IT With The Forrester Model For Automation And Robotics

August 2nd, 2021
With contributors:
Glenn O'Donnell , Renee Taylor , Audrey Lynch , Diane Lynch


The impact of automation on companies’ efforts to win, serve, and retain customers is unquestionable, and the pandemic has highlighted it. A self-aware, responsive, and action-oriented environment that uses advancing intelligence has become the goal. To be successful, automation must span broader and deeper, with broad support for business functions like HR, marketing, and manufacturing and deep support for industry-specific business systems such as insurance claims processing. This report guides organizations to achieve operational maturity by using advancing automation tools and methods to continuously improve processes and optimize the human experience.

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