Trends Report

Optimize Card Payments To Grow Your Business

Measurement, Impact, And Vetting Your Partners’ Card Payment Services

September 13th, 2023
Lily Varon, Principal Analyst
Lily Varon Principal Analyst
With contributors:
Fiona Swerdlow , Delilah Gonzalez

Summary

Merchants aren’t taking advantage of many underutilized and emerging card payment optimization tactics that can materially improve payment performance and boost revenue. That’s a mistake as they grapple with new market pressures to achieve growth amid changing consumer spend. This report helps digital business leaders at retailers and brands learn about the new and evolving ways to optimize online card payments, the potential impact of those optimization tactics on their businesses, the relevant metrics to track, and how to assess the robustness of their optimization efforts as well as those of their payment partners.

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