Summary
Building digitally savvy teams that can accelerate their organization’s business growth strategies is a top priority for B2B CMOs and marketing leaders. However, most organizations have expanded digital capabilities organically and in response to opportunities as they arise. Organizational design initiatives that begin with digital as the basis for decision-making often fall short as leaders do not consider core business needs during planning. In this report, we outline three steps marketing leaders can take to assess digital business initiatives, successfully identify digital capabilities for marketing, and make informed decisions about digital for marketing teams, workflow, and enablement.
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