Best Practice Report

Optimize Digital Marketing Capabilities And Accelerate Performance In Three Steps

How Marketing Leaders Can Make Informed Digital Decisions For Team Structures

October 7th, 2022
With contributors:
Christina Schmitt , Shannon Colford , Kate Pierpont


Building digitally savvy teams that can accelerate their organization’s business growth strategies is a top priority for B2B CMOs and marketing leaders. However, most organizations have expanded digital capabilities organically and in response to opportunities as they arise. Organizational design initiatives that begin with digital as the basis for decision-making often fall short as leaders do not consider core business needs during planning. In this report, we outline three steps marketing leaders can take to assess digital business initiatives, successfully identify digital capabilities for marketing, and make informed decisions about digital for marketing teams, workflow, and enablement.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.