Best Practice Report

Optimizing Content Marketing With An SEO Keyword Universe

January 1st, 2018
Christine Polewarczyk, null
Christine Polewarczyk


Search engine optimization (SEO) is critical for organizations that aim to be in the right place, with the right content, at the right time to reach and engage specific target audiences. However, many B2B marketers still don’t have a solid understanding of SEO fundamentals, which reduces the impact of the organization’s investment in content. In this report, we explain the relationship between SEO and content marketing, and provide guidelines for integrating a keyword universe into content marketing strategy and execution.

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