Trends Report

Orange Business Services Continues To Improve Its CSD Market Position

SWOT Analysis: Orange Business Services, Q2 2008


May 12th, 2008
With contributors:
Thomas Mendel, Ph.D. , Janine Liu

Summary

Orange Business Services (OBS) is stepping up its efforts to become an established market leader for Converged Service Delivery (CSD). Over the past 18 months, the company has significantly improved its CSD capabilities through a number of strategic measures, including acquisitions, partnerships, the realignment of its internal capabilities, and a new go-to-market approach. OBS has bundled its professional services portfolio into five discrete offerings, each aligned with the recurring business scenarios of its enterprise customers. While this has clearly helped drive more business orientation into its CSD value proposition, OBS still needs to develop its marketing and messaging to fully exploit the CSD market opportunity. 


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