Organizational Design Toolkit For Emerging Companies

Although emerging companies often operate at a pace that is not well suited for rigorous adherence to process, taking a structured approach to organizational design ensures that decisions are made in the context of how a company plans to grow. Organizational design is not just planning for new hires; it involves capacity planning and resource allocation based on business objectives rather than opinions of what marketing should be doing. In this toolkit, we compile essential research and tools to support emerging-company marketing leaders in assessing and structuring their marketing organization for scalable growth.