Organizational Design Toolkit For Emerging Companies

February 8th, 2021
Barbie Mattie, null
Barbie Mattie


Although emerging companies often operate at a pace that is not well suited for rigorous adherence to process, taking a structured approach to organizational design ensures that decisions are made in the context of how a company plans to grow. Organizational design is not just planning for new hires; it involves capacity planning and resource allocation based on business objectives rather than opinions of what marketing should be doing. In this toolkit, we compile essential research and tools to support emerging-company marketing leaders in assessing and structuring their marketing organization for scalable growth.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.