Summary
Creating the optimal eBusiness organizational structure is one of the biggest challenges confronting eBusiness executives at financial services firms today. As both a channel and an enterprise function, the dual nature of eBusiness serves as the primary source of frustration for executives when choosing the right structure. To select and implement the best organizational structure, eBusiness executives must first determine the maturity of eBusiness throughout the organization. Armed with this information, they can make better decisions on key organizational areas including customer intelligence, marketing and sales, operations, and Web design and delivery.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).